Digital Marketing Strategies for International Markets

Leonie Tansey is Managing Director of Locomotive (formerly IMS Marketing), which is the European division of global marketing agency Locomotive. Locomotive is a leading international B2B marketing agency, delivering strategic brand, web, digital, and export marketing solutions to high-growth companies across Europe, North America and beyond.

With over 20 years of experience in international markets, Leonie has led global marketing strategies across sectors including technology, engineering, life sciences, and manufacturing. She leads a 30-strong team of brand, web, and digital specialists across Europe, partnering with ambitious businesses to position their brands for global success and drive scalable international growth.

Previously a consultant on Enterprise Ireland’s successful Enter the Eurozone programme, Leonie has supported dozens of Irish companies in planning and executing successful European market entries. She also shares her expertise as a guest lecturer in International Marketing at the University of Galway. Leonie holds a Master’s in Business Studies and is a recognised advocate for brand-led growth in international business.

www.locomotive.agency/eu

 

John is co-founder and Managing Director of CreatorSEO, ABCDigital and Leads5050. Over the last two decades, John has developed an impressive portfolio of experience in international business, more recently applying his extensive knowledge and skills as one of Ireland’s top SEO and digital marketing strategists. John has worked with hundreds of high-profile clients, from SMEs to State bodies and EU organisations. CreatorSEO / ABCDigital creates innovative web sites, and digital marketing solutions, specialising in SEO, Lead generation, PPC, and international digital strategy. 

750+ Clients Served | 100+ Digital/Data Tools | 25+ Countries Reached

www.creatorseo.com/

Susanne Dirks, a native German based in Ireland, is an international business and internet consultant with extensive experience and qualifications in translation/localisation, IT/AI/web technologies, and internet marketing. After 20 years of working as a consultant and manager for technology MNCs providing consultancy to companies across Europe, Susanne in 2013 set up her own consulting business, Glocafy. As part of Glocafy, Susanne works with export-focused Irish companies who want to fully leverage the Internet to grow sales abroad, including, but not limited to, her native Germany. Drawing on her experience as an international consultant, her understanding of different business environments and cultures as well as her knowledge and experience in localisation, IT and internet marketing, Susanne helps companies to develop and implement a business-driven strategy for international web presence, including website localisation, international search engine optimisation, and e-marketing for export markets. Susanne holds a First Class BSc (Hons) in Information Technology from Middlesex University, a Masters in Artificial Intelligence from Edinburgh University as well as additional qualifications in web technology, digital marketing and translation.

https://glocafy.com/

Sharon Tighe is Director of Marketing at Maverick Communications International, a B2B marketing agency that helps manufacturing, engineering and industrial companies scale internationally. She leads & advises on international B2B marketing initiatives spanning competitor market research, new market entry, product launches, and lead-generation campaigns.
 

A solution-focused and creative marketing leader, Sharon has built and delivered high-impact strategies for fast-paced, challenging industries, always aligning marketing activity with business goals to produce visible commercial results. With more than 20 years of international experience, she has led cross-channel international communications for global brands including Škoda, Unilever, The Royal Mint and Hewlett Packard Enterprise.
 

Before joining Maverick, Sharon held senior marketing roles at Hewlett Packard Enterprise and Zahra Media Group and also lectured in marketing at Dublin Business School. Across her career, she has led teams on award-winning, go-to-market campaigns, as well as large-scale digital transformation projects that delivered measurable gains in user engagement, company profile and revenue growth.

www.maverick-intl.com/